Privacy Policy

Privacy Policy

Overview

Deep Sleep operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience. Our store is powered by Shopify, which enables us to deliver these services to you. This Privacy Policy outlines how we collect, use, and process your personal data when you visit, use, or make a purchase or other transaction through our services, or otherwise communicate with us. In the event of any conflict between our Terms of Use and this Privacy Policy, this Privacy Policy takes precedence regarding the collection, processing, and disclosure of your personal data.

Important: Please read this Privacy Policy carefully. By using or accessing any of our services, you acknowledge that you have read this policy and understand how your data is collected, used, and disclosed as described herein.

Personal Data We Collect or Process

When we use the term "personal data," we mean information that identifies or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or de-identified in a way that cannot be connected to you. Depending on how you interact with our services, your location, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such data:

  • Contact Information: Name, address, billing address, shipping address, phone number, and email address.
  • Financial Information: Credit card numbers, debit card numbers, financial account numbers, payment details, transaction information, payment method, payment confirmations, and other payment-related data.
  • Account Information: Username, password, security questions, preferences, and settings.
  • Transaction Information: Items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your transaction history.
  • Communications with Us: Information you provide when communicating with us, such as when submitting a customer support request.
  • Device Information: Information about your device, browser, or network connection, including your IP address and other unique identifiers.
  • Usage Information: Information about how and when you interact with or navigate our services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from You: When you create an account, visit or use our services, communicate with us, or otherwise provide us with your personal data.
  • Automatically via Our Services: Including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
  • From Our Service Providers: Including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf.
  • From Our Partners or Other Third Parties.

How We Use Your Personal Data

Depending on how you interact with us or which of our services you use, we may use your personal data for the following purposes:

  • To Provide, Personalize, and Improve Our Services: We use your personal data to deliver our services, including fulfilling our agreement with you, processing your payments, distributing your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging delivery, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal data to better tailor and improve our services.
  • Marketing and Advertising: We use your personal data for marketing and advertising purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or mail, and displaying online ads for products or services on our services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on our services.
  • Security and Fraud Prevention: We use your personal data to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or harmful activity, protect public safety, and secure our services. If you choose to use our services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
  • Communication with You: We use your personal data to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
  • Legal Reasons: We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

  • To Shopify, suppliers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).
  • To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share your information for the purpose of showing you targeted ads and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
  • When you instruct us or otherwise consent to us disclosing certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
  • To our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend our services, our rights, and the rights of our users or others.

Relationship with Shopify

Our services are provided by Shopify, which collects and processes personal data about your access to and use of the services in order to provide and improve the services for you. Information you provide to our services will be transferred to and shared with Shopify and third parties that may be located in countries other than your country of residence, for the purpose of providing and improving the services for you. To protect, develop, and improve our business, we also use certain advanced features from Shopify that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and your rights, please visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data here. [Link to Shopify's privacy portal].

Third-Party Websites and Links

Our services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies as well as their terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on them. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of our services and/or users of those third-party platforms without limitation as to its use by us or by third parties. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in our services.

Children's Data

Our services are not intended for use by children, and we do not knowingly collect any personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided their personal data to us, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we have no knowledge of "sharing" or "selling" (as defined by applicable law) personal data of individuals under 16 years of age.

Security and Storage of Your Data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases, we may decline your request as permitted by law.

  • Right to Access/Information: You may have the right to request access to the personal data we hold about you.
  • Right to Delete: You may have the right to request that we delete the personal data we hold about you.
  • Right to Rectification: You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to Portability: You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising: Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal data or to opt out of the processing of your personal data for purposes considered "targeted advertising," as defined by applicable privacy laws. You can exercise your right to opt out of these uses here. Note that if you visit our website with Global Privacy Control opt-out settings enabled, we will, depending on your location, automatically treat this as a request to opt out of processing for the device and browser you use to visit the website. If we can link the device sending the signal to a Shopify account, we will apply your opt-out request to that account as well. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your browser or device.
  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may exercise the following additional rights:

  • Objection to Processing and Restriction of Processing: You may have the right to request that we stop or restrict our processing of personal data for certain purposes.
  • Withdrawal of Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal.

You can exercise any of these rights where indicated in our services or by contacting us using the details below. For more information on how Shopify uses your personal data and your rights, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, in accordance with applicable law. Under applicable laws, you may designate an authorized agent to make a request on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or filing a complaint with your local data protection authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal data outside the country where you live.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and notify you in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at Deepsleepsup@gmail.com.